Katie Couch (OU Norman)

It tends to be easier for IT professionals to make educated decisions to help improve different elements of the technology environment at their university than it is to communicate them. How do we try to ensure the least amount of panic and rage from IT staff, University staff, faculty, all the way to leadership? Hear from Katie Couch, Senior Marketing Communication Specialist, a part of the Planning & Engagement team at the University of Oklahoma, on how her team works to build confidence in stakeholders. She will cover what process they started with, where they are now, and the direction they are headed in with Communications up, in, and out at the OU.