Dave Crawley is a Professor of Practice at the University of Houston College of Technology for innovation leadership. He is a certified innovation professional (Innovation Engineering) and published analyst with 30 years global experience working with software and energy companies to build markets and pioneer technology introductions. David brings a portfolio of knowledge from creating emerging markets with PepsiCo where he co-launched Frito-Lay/Russia. Afterward he worked with Y&R as deputy CEO/Moscow and traveled the world with HP business groups developing SaaS solution models for population-based digital asset management computing.